The American Association of Collegiate Registrars and Admissions Officers (AACRAO) periodically undertakes research projects to keep ourselves, and the higher education community in general, informed about relevant current and emerging practices. The aim of this survey was to measure the extent of ownership of Constituent (or Customer) Relationship Management (CRM) applications at U.S. higher education institutions and to assess their impacts on practice, policy and staffing. The results of this survey are intended to serve as a benchmark for trends on this topic.
The goals of this survey were to capture a current snapshot of dual enrollment (DE) course and program practices at institutions in the United States and determine if and how DE plays a role in the strategic enrollment management efforts of the institution.
Increasingly, higher education institutions in America are rethinking their admissions and recruiting practices to draw students who will be a good fit with their institutional culture.