Precision Decisions: Optimize Your Application Process

The college decision is a two-way street. While you evaluate students, they are also evaluating your institution. It is thus critical that information flow seamlessly between students and institutions during the application and review process. Any prospective college student will tell you that the application process can be frustrating and obtuse. While students receive an overwhelming volume of information from colleges, they often do not receive useful information about the status of their application. More than marketing, students want to know where they stand and what they have to
do to navigate the application process successfully.

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